Schulz China

Schulz in the “Middle Kingdom”

Products “Made in Germany” have always been very popular among the Chinese. In the year of the rabbit (1999), Schulz decided to export its environmentally-friendly products as well. A reliable distribution partner was found with “Bestcolor Trading Co. Ltd.” in Zhangjiagang (Jiangsu Province), which has since then marketed Schulz products and trendy paint concepts in close collaboration throughout the Middle Kingdom.

A Chinese proverb says: 良好的开端是成功的一半 

.. what can be translated to: "Well begun is half done."

New markets make new demands for us – and this does not just apply to us, but above all to our paints. By observing Asian standards and norms, we succeeded in developing initial successful business concepts and placing a conclusive and integrated concept in China.

Review: 20 years of Schulz China

  • Schulz in the “Middle Kingdom” The starting signal for the success story, initially with a focus on the renovation of hospitals, hotels and office buildings, was given in Beijing in 1999.
  • Growth through partnership The successful development of business in China, about 5 years after the turn of the millennium, is picking up speed due to a newly formed, strong partnership with Mr. Ralph Bernhart, manager and coordinator of Asian trade relations. Not least thanks to Mr. Bernhart, we can now look back on a rapid development of the business over the past 20 years.
  • Cooperations with a future What once started with hotels and office buildings has now grown into an extensive network of dealers throughout China - the focus today is on sales in decoration centres and specialist shops. As a partner in numerous major projects, we can proudly claim to have laid a promising foundation stone in the "Middle Kingdom".




Latest News

New member of the CEPE Board

CEPE welcomes Michael Schulz as new member of the CEPE Board (Date of admission 02. of october)!

The European Council of the Paint, Printing Ink, and Artist’s Colours Industry (CEPE) represents the interests of Paint, Printing Ink, and Artist’s Colours manufacturers in Europe.

CEPE relies on a valuable network of national associations and direct member companies across Europe. Represented by the Board and administered by the Operational Board, the major work is accomplished in approx. 40 working groups which monitor relevant issues, analyse, and develop recommendations to deliver ‘one message’.

The successful entrepreneur and CEO of Schulz-Farben und Lackfabrik GmbH Michael Schulz is already a member of the VDL Executive Committee since 2015. VDL is a very important Paint Association in Germany.

Michael Schulz is also chairman of region group Rhine/Main.

Efficient test run on the Silk Road

With the expansion of the new "Silk Road", which provides a stronger (trade) connection between China and Europe, the export of our paints via sea could become a thing of the past! Schulz is also using the "New Silk Road" with effect from now on - and for a good reason: The 11,000 km long route, starting in Duisburg (Germany) and leading through Poland and Russia, offers a new, extremely attractive alternative to the previous export by sea.

Figures that speak for themselves...

By transport per sea, a transport time of 8 weeks can be calculated. Transporting our paints via Silk Road, on the other hand, only takes 18 days, about one third of the previous transport time.

Maiden voyage successfully passed!

The new transport route of our paints via "Silk Road" not only aroused the interest of local trade partners, but also attracted the attention of the local press at the same time. The successful arrival of our paints in Zhangjiagang was reported on Chinese TV about 18 days after the train started in Duisburg (Germany). Michael Schulz and Ralph Bernhart were live on site when our paints were first checked and approved by customs.

Schulz celebrates 20 years in China!

Two decades in the "Middle Kingdom"!

Our former focus, to accompany renovations and the construction of public buildings such as hospitals, schools as well as large-scale projects of all kinds, developed to a network of numerous trading partners, selling our products in the entire "Middle Kingdom".

The communication of fundamental corporate values such as honesty and credibility helped us to establish promising relationships and to conduct first successful businesses. Today, we can proudly claim that we have taken the first important steps in an extremely promising country in the past 20 years.

20 years !

Schulz celebrates 20th anniversary in China!