Schulz Farben building with colorful logo

Business Management

Committed to tradition!

In 1966, the Schulz company was founded by Dieter Schulz as a one-person company under the name “Pinsel Schulz”. As a specialist retailer for painting supplies and wallpaper, at that time still operating from Bad Kreuznach, our success story slowly got rolling...

Today, almost six decades later, Schulz Farben- und Lackfabrik GmbH is a company operating in Europe and overseas with around 280 employees. The family is still represented in management.

Michael Schulz, son of the company founder Dieter Schulz, represents the second generation of the entrepreneurial family in the management board, which is expanded to include two experienced managing directors from outside the family.

When asked what made his company successful, Dieter Schulz once said: “Hard work, loyal customers, trust in your own gut feeling, the luck of staying healthy and having the right people at your side.”




Managing Director and Chief Executive Officer (CEO)
Senator in the Senate of Economy Germany

Ferdinand W. Morbach

“At Schulz, we shape the future of our trading partners' own brands for paints, varnishes, glazes and plasters in a customer-oriented, market-driven, environmentally friendly and sustainable manner. Our corporate mission statement “Best-In-Class” determines our actions.”



Schulz Farben CEO Michael Schulz in portrait

Managing Director

Michael Schulz

“We are an active entrepreneurial family with almost 60 years of tradition, which operates in the long term and acts responsibly. Respect for everyone is the central value in dealing with one another. Together we will ensure that the sustainable economic success of our company is secured."




Managing Director

Andreas Spies

“Schulz is an innovative manufacturer of paints and products that design and protect the residential environment. As a strategic partner who knows customers' challenges and actively promotes product developments, Schulz is an inspiring business partner who impresses with his own brand expertise, effective service solutions and positive customer experiences."

Schulz Farben CEO Andreas Spies in portrait




Dieter Schulz (Advisory Board ) and Herta Schulz (Advisory Board) in a portrait

Founder & consultant

Dieter und Herta Schulz

“We live up to our responsibility through seriousness, solidity and integrity. We will consistently continue on this path now and in the future because we believe that these values are important guarantees for achieving our corporate goals."